Whole Foods’ Do Something Reel Film Festival
The Whole Foods’ Do Something Reel Film Festival was a collection of six provocative, character-driven films that focus on food, environmental issues and everyday people with a vision of making a world of difference. The festival launched in April 2011, and travel to 90 cities across the U.S. in celebration of Earth Month.
• Grassroots marketing campaign
• Organized special events and guests during the festival.