February 2010 – June 2010
Tribeca Film is a comprehensive distribution platform dedicated to acquiring and marketing independent films across multiple platforms, including video-on-demand, theatrical and home video. It is an initiative from Tribeca Enterprises designed to provide new platforms for how film can be experienced, while supporting filmmakers and introducing audiences to films they might not otherwise see.
Designed grassroots marketing initiatives for the slate of 10 independent films released by Tribeca Enterprises’ new film distribution arm. Created marketing strategies for VOD release, theatrical release, buzz screenings, grassroots outreach, film festival strategy and home entertainment.
- Booked traditional and non-traditional theatrical engagements for films
- Created partnerships with non-profit organizations and to promote the films
- Achieved a strong social media presence, driving traffic, awareness, and engagement to websites, blogs and social networking sites
- Managed staff and interns to assist in this outreach